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Step Your Glow Game Up

Welcome to Crowned & Bougie Day Spa—Hayward’s luxury beauty and wellness destination where self-care meets royalty. Our Black woman-owned spa specializes in advanced facials, massage therapy, body sculpting, waxing and sugaring, lash services, and FSA/HSA-approved treatments for all skin tones and textures.

Whether you're booking your first Brazilian wax or coming in for clinical-grade skincare, we offer results-driven treatments with a bougie, feel-good twist.

Located in the heart of the East Bay, we serve clients from Oakland, San Leandro, Castro Valley, Union City, and beyond. New clients are always welcome—and walk out glowing from the inside out.

Ready to level up your self-care? Book now and treat yourself to the Crowned & Bougie experience.

Our Most Popular Services

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Massage Therapy

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Pilates Classes

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Body Sculpting

Acne Clinic

Other Services We Offer

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Brazilian Wax + Vajacial

Smooth, Confident, and Glow-Ready
Experience the ultimate intimate care with our Brazilian Wax + Vajacial combo. First, we deliver a flawless wax using gentle techniques to remove every last hair. Then, your skin is pampered with our soothing vajacial—deep cleansing, exfoliation, and hydration to prevent ingrowns, brighten skin tone, and leave you silky smooth.


Perfect for brides, beach days, or your regular self-care routine.

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Lash Lift + Brow Lamination

Wake Up Glam—No Mascara or Brow Gel Required
Get the ultimate eye-framing makeover with our Lash Lift + Brow Lamination duo. Your lashes are lifted, curled, and tinted to perfection, while your brows are shaped and set for a fuller, fluffier, and more polished look—lasting up to 6–8 weeks.


Ideal for busy babes who want effortless beauty from the moment they wake up.

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Dermaplaning Facial

The Red-Carpet Glow You’ve Been Craving
Our Dermaplaning Facial is your ticket to instantly smoother, brighter, baby-soft skin. We gently remove dead skin cells and peach fuzz with a surgical-grade blade, allowing skincare to penetrate deeper and makeup to glide on flawlessly.


Includes a nourishing mask and hydrating finish for that lit-from-within glow.

Reserve an appointment

Can’t find a time that fits your busy schedule? Not sure which Bougie service is the perfect fit? No worries—this form is here to help!

Use the request form to the right to tell us what you’re looking for, and we’ll match you with the best appointment and service for your glow goals.

Need help ASAP? Text us at (510) 574-8816 for a faster reply.

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Choose your Membership

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Bougie Basics

$65

This membership is designed for self-care starters ready to glow up without breaking the bank. It's perfect for anyone beginning their wellness journey or looking to stay consistent with pampering and Pilates while keeping things lowkey.

As a Bougie Basics member, you'll enjoy:

  • 15% off all services, every visit

  • 10% off retail products, both in-store and online

  • Discounted Pilates classes at $20 (regularly $35)

  • A complimentary 30-minute Radiant Express Facial to kickstart your membership

Plus, select services are eligible for HSA/FSA reimbursement. Superbills are available upon request.

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Bougie Elite

$95

For those who take their glow seriously—this membership is for you. Bougie Elite gives you access to deeper discounts, exclusive perks, and guest passes so you can share the self-care. Every visit feels like royalty.

Here’s what’s included:

  • 20% off all services, every visit

  • 15% off products (online and in-spa)

  • Discounted Pilates classes at $15 (regularly $35)

  • Bring a guest—they receive 15% off services with a $50 minimum purchase

  • A complimentary 30-minute Radiant Express Facial when you join

Select services are HSA/FSA eligible. Superbills available upon request.

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Crowned & Bougie Elite

$125

This is the ultimate experience for self-care VIPs who expect nothing less than top-tier everything. From exclusive savings to free Pilates buddy passes, this membership is for those who take center stage in their wellness journey. You’re not just a client—you’re the main character.

As a Crowned and Bougie Elite member, you’ll receive:

  • 30% off all services, every visit

  • 20% off retail products (online and in-spa)

  • Discounted Pilates classes at $10 (regularly $35)

  • Bring a guest each visit—they receive 15% off services with a $50 minimum purchase

  • Two free Pilates buddy passes per month (one use per visit)

  • A complimentary 30-minute Radiant Express Facial at the start of your membership

HSA/FSA reimbursement available for qualifying services. Superbills available upon request.